Founded in 2016 by Jen McDonald and Andy Orr, Neon Ninja was born out of endless conversations that lasted well into the wee hours of the morning, the genesis of which can be traced back to the hustle and bustle of South East Asia.
In 2010 we left Glasgow on what turned out to be the trip of a lifetime and travelled to Thailand, Vietnam and Hong Kong before finally adopting Sydney as our home away from home. One evening in early May, in search of much needed respite from the organised chaos, we happened upon a 'quiet' restaurant in the slightly less manic back streets of Ho Chi Minh City in Vietnam. Over bowls full of noodles (and we mean bowls full) and countless Ba Ba Ba's (333 - Vietnamese Beer) we first discussed the idea of one day starting our own fashion label. The conversation continued as we travelled to Hoi An then Hanoi and then from Bangkok to Hong Kong and everywhere in between. Inspired by each place we visited, our ideas changed and evolved as quickly as our surroundings. Everything was so new to us be it the food, the sights or the culture. To an extent that's where our new approach to street wear and the craziness in our designs come from. We're trying to capture the very essence of our Asian Adventure.
Sydney was such a melting pot of cultures and styles that it was very hard not to be inspired. We both landed jobs working for a fashion label called Minty Meets Munt which was brilliant as it gave us an insight into how to run a successful business. We were influenced by just about everything in Sydney from the coffee to the Opera House, the beaches and Chinatown and the street and skater styles of clothing. There's always something exciting happening and we try and showcase this in our designs.
The Japanese influence comes from a love of sushi and a longing to one day visit Tokyo. Tokyo has always excited us. Its neon clad skyscrapers touch the clouds, whilst on every street you’ll find restaurants and stalls offering the best sushi in town, each better than the next of course. The Haruki girls, who are renowned for their bright and daring sense of style could give the neon lights a showing up whilst Mount Fuji, one of Japan’s three holy mountains lies dormant, like a sleeping giant overlooking the city.
The brand remained a pipe dream until Jen applied to study fashion at University. In 2015 she graduated with a first class honours degree and along with Andy immediately started working on Neon Ninja's first collection. The rest as they say is history.
Neon Ninja is an alternative streetwear label from Glasgow, catering to everyone and anyone that is ready to step out from the shadows and embrace our neon philosophy. Our aim is to take over the universe one wardrobe at a time by providing you with clothing that not only looks out of this world but is so versatile it can be worn for any occasion, even in space.
All of our designs are inspired by travelling, the nineties and Japanese street wear fashion with a rather large pinch of Sci- fi, childhood favourites and the truly bonkers thrown in for good measure. Deep in our Imaginarium we’ve experimented by feeding glow sticks to rainbows and shocking radioactive ninja stars with lightning then dipping them in sherbet. The result is a melting pot of eccentric, eclectic and deliciously fun and unique garments that are sure to make you glow in the dark. So whether you’re a street wear sensei or a neon newcomer just remember…
Not All Ninjas Dress in Black!
LIVE LONG WEAR NEON